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SEO: Search Engine Optimisation. Free Keywords/Key Phrases analysis

Using the right keywords/key phrases is the single most important step in successful SEO (Search Engine Optimisation), and within SEO we consider the importance of SEM (Search Engine Marketing), which means not only promoting your site on to Page One of the Search Engines but also MAKING SALES from your website.

There are 3 different types of keyword/key phrase to consider in successful SEO.
When someone searches the web wanting to buy something online, they usually go through three phases of research before they are ready to buy.

SEARCH 1. Keywords/key phrases for browsing
They start with general keywords/key phrases which interest them and after sifting through the information they start to make a decision about the type of service or product they want.

SEARCH 2. Keywords/key phrases for comparing
They will then use more specific keywords/key phrases for their second search which will help them to compare the services or products they have found in search one.

SEARCH 3. Keywords/key phrases for buying 
At stage 3 they know what they want and will start to use very specific keywords/key phrases because they are now ready to buy. This is the point at which you want them to find your website.